she makes some great points about the tendency to misquote what wisdom of the crowds is all about. lots of people working on an idea or product won't lead to something better. in terms of creative ideas i have observed this in many contexts. ideas tend to spark when you get 2/3/4 people together. as soon as you get 8/9/10 or more there is less edge. it's a good point for alternative worship groups who often plan in quite big groups. we have changed the way we plan grace to being smaller teams and i think it works better. the danger with this article though is that it will equally be misread as saying individuals are better than groups - not so either. it's all about context. a challenge for groups is increasing creativity and particpation. this doesn't necessarily mean everyone doing the same thing, but equally it doesn't mean a few individuals doing everything and the rest of the group doing very little.