it's easy to miss something you're not looking for
this cyclist awareness ad is the best i have seen in a while...
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that's just ace.
i expected them to ask how many passes the black team had made, so kept track of those too.... and still didn't notice the bear until the replay!
Posted by: saga | March 17, 2008 at 10:41 AM
Derren Brown does another brilliant example of selective attention in this one:
http://www.youtube.com/watch?v=p1aEqBaK3aM
Posted by: David Derbyshire | March 21, 2008 at 07:55 PM
cool ad but completely based the research and video of daniel simons with viscog productions. you can view the original video at http://viscog.beckman.uiuc.edu/grafs/demos/15.html. it was done in 1999. still so cool.
Posted by: robert | March 25, 2008 at 03:09 AM