There is a debate in this month's Creative Review on 'What is design for?'. The most interesting part is the tension designers feel about working for advertising (to earn money, where a lot of the creative energy is) and staying true to their vision/art. How do you manage to not sell out? One of the guys basically says that if you want your work to be seen and have an influence you have to get it in with the big players. But Rick Poyner (who I'm increasingly come to like - I am currently reading a collection of his essays called 'Obey The Giant') disagrees...
This idea of the person on the one hand at the margins having no influence and then the person in the corporate world who is making a difference because his work has an audience: I don't buy that dichotomy. When you look at the important cultural makers, not just designers, but photographers, film directors, cultural people, over and over they are people who are preserving a position of some kind of independence, being able to pursue their own direction, which produces work which is of immense cultural value.
Does it matter if their audience is small? I'm inclined to the contrary, the 3000 people who bought that product are engaged in a kind of cultural exploration which is the very stuff of self-education and growing as a human being. Smallness is not a barrier to significant, influential work. If, as a designer, you choose to position yourself there then you've got my support because it's culturally important - it's difficult, a struggle, but it's difficult to imagine a world that doesn't have those people - without them it would be a monoculture, full of people who shared mass experiences and ultimately it would stagnate. New ideas tend to originate in the margins where those makers are freest.
Sounds like many a conversation that's been had in alternative worship over the years.... Read that last bit again but thinking about creating worship...
Smallness is not a barrier to significant, influential (worship). If, as a (curator of worship), you choose to position yourself there then you've got my support because it's culturally important - it's difficult, a struggle, but it's difficult to imagine a world that doesn't have those people - without them it would be a monoculture, full of people who shared mass experiences and ultimately it would stagnate. New ideas tend to originate in the margins where those makers are freest.
Recent Comments