st kea is a church in cornwall, uk that has the most brilliant web site. i wasn't convinced it was real so rang the church number and it does exist..... the web site is designed in flash - about a mb but is worth the wait to load. vicar adrian hallett persuaded marksteen adamson of uk giant interbrand to work with the church on a campaign to help the church be relevant to the community. from the web site you can download the manifesto. it has a cheeky irreverant tone to it combined with great instincts about mission, the gospel and the community. there's even a line of products such as holy smoke candles and god bless tissues!
adrian says this in his summary in the manifesto:
The Gospel is literally "good news", but to the vast majority of people in our generation, the church is viewed as boring, hypocritical and irrelevant. As far as the un-churched are concerned, the church is answering questions they are not asking and we are providing solutions to problems they don’t face. In other words, we are scratching where they don’t itch! We are seen as irrelevant to the people we most need to reach. Yet the gospel is God’s solution to mankind’s deepest needs. God and his eternal Word are relevant to the needs of every relationship, every culture and every period of history – including the present. Somewhere between God’s ultimate solution and the world’s need, the message of hope is becoming garbled. The problem is not the message; it’s in the medium. The problem is not in the vision; it’s in the vehicle.