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Jonny, this is quite interesting as it is revives the notion of ‘providence’— the kind of word only previously used by Foucault or the ‘Antiques Roadshow’! It’s that wonderful residue that accompanies and clings to objects, the network of ideas and associations that generate meaning and give things their sense. Branding is an attempt to short-circuit the process of providence. It’s an attempt to write (or inhabit other people’s) narratives and pin these stories to things— manufacture histories. Is this a move towards ‘storied’ capital? Anyone can sell me a good story; all my favourite objects are so because of their context and narrative. I become uncritical of my consumption if it has providence.

This project is great, as it emphasises how central narrative is to exchange, however (and this is something I’m asking myself), how far do dance with capital and capture— what is our relationship to it and will we have to turn the whole system over in order to survive? It’s possible, that we may not shop our way out of this dilemma.


nic great comment and questions... i don't think living outside of culture is an option that is available to us so i guess it's finding pathways that are tactical (in the way of de certeau) that open up a different kind of imagining. i think we should always be nervous and suspicious in a dance with capital. the day we're not we're probably in trouble...

how's life?


Hey Jonny, life’s OK— as Kes says, I’m a ‘rurban tranny’ (and I’m happy with that description), part country, part city. Just about to start lecturing at LCC, which is going to be interesting.

Likewise, there are no transcendental positions, its all about an immanent critique— question is, which one (or ones)? I’m about to wrestle with this in a paper, how can graphic design become oppositional? It’s all very confusing as so many avenues appeared to be closed down, both theoretically and practically.

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    i have been blogging for a decade or more in fairly eclectic fashion. i am an advocate for pioneers, lover of all things creative, an explorer of faith in relation to contemporary culture, a photographer and writer. explore the presences section below to find me in other spaces

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