imagine... a land where customers control the company, jobs are avenues of
self-expression, the barriers to competition are out of your control,
strangers design your products, fewer features are better, advertising
drives customers away, demographics are beside the point, whatever you
sell you take back, and best practices are obsolete at birth. Meaning
talks, money walks, and stability is fantasy. Talent trumps obedience,
imagination beats knowledge, and empathy trounces logic.
welcome to the new environment! interesting article on design and innovation [ht bob] being key factors in business in the new environment. i was particularly struck by the challenge for organisations (but could also be charities, churches etc) to be agile - quickly adaptible and responsive. my gut feeling is that it is a particularly big challenge for groups that have been around a while. there's probably some sort of mathematical formula that agility is inversely proportional to how old and how large an institution is...
To count agility as a core competence, you have to embed it into the
culture. You have to encourage an enterprisewide appetite for radical
ideas. You have to keep the company in a constant state of
inventiveness.
Comments