pete ward has a new book out on celebrity culture - gods behaving badly. he's had this fermenting for a few years now so it's great it's finished. i made a comment that has been put on the back of the uk edition of the book. it's a fairly long comment so i'll repost that here...
Whilst many people might dismiss the culture's obsession with celebrity as trivial or trashy, Pete Ward typically dives in and gets under the skin of the ubiquitous presence of celebrities in our culture. Uniquely and creatively wearing the lenses of both cultural studies and theology he suggests that the conversation about celebrity is at its heart a conversation about the possible self - who am I and who do I aspire to be? Madonna, Paris Hilton, Tiger Woods, Princess Di and Michael Jackson turn out not to (just) be trashy but to be an arena in which contested notions of what it means to be human are being negotiated. Ward suggests that theological language and themes are at play in the conversation but transcendence has collapsed into the self - a sure sign that notions of the sacred are shifting. This kind of reflecting on and listening in depth to the flow of meanings in popular culture is wonderfully refreshing.
one of the ideas i like a lot in the book is what pete calls the para-religious. by that he means that while religious language and imagery and myth is at play in popular culture it's not really religion as we know it but is a kind of religion, often ambiguous and where the transcendent seems to have pretty much collapsed.